Sunday 10 October 2010

Fornasetti Profumi per la Casa at MILK

MILK is delighted to announce that Fornasetti's new range of home fragrances, Profumi per La Casa, are available in the boutique and our online shop!

First, an introduction--There are few artisans as prolific as Milanese artist Piero Fornasetti. Painter, sculptor, interior decorator, engraver of books--and now, his son Barnaba, custodian of the Fornasetti legacy, has turned his attention towards the notion of home fragrance. The first collection of Fornasetti Profumi per La Casa, celebrates the Fornasetti ceramic heritage in combination with both well-known and less familiar decorative images. Together they make up a desirable group of iconic objects and decorative pieces that are at once collectable and covetous.

Fornasetti has taken a new step in home fragrance, one that transcends the obvious and transforms it into the truly magical. Architectural details, butterflies, facial expressions, suns, owls and monkeys all vie with one another to capture the imagination and open the realm of dreams.

The collection encompasses various home scenting devices from the ubiquitous scented candle and boxed incense sticks through to room sprays and ceramic globe diffusers for incense, perfumed oil or scented rocks. Each object has a clearly defined purpose and can be re-used, given an alternative use, or added to a Fornasetti collection. Fornasetti Profumi per La Casa will be a constantly evolving range of decorative objects and limited editions. Subsequent collections will explore other avenues within the Fornasetti world, fragrances and ways of experiencing scent.

Fornasetti is celebrated as being one of the most original creative talents of the last century. During his long career he perfected his art and made use of a rich visual vocabulary that is instantly recognisable and constantly engages. Fornasetti designed a magical dream world, saturated in rich of imagery and filled with whimsical humour. And now with the addition of Profumi per La Casa, the Fornasetti experience has been expanded beyond tactile and visual, and entered the realm of scent.

Experience the new dimension of Fornasetti's whimsical and magical world at MILK Concept Boutique, from 13th October!

Love, from MILK x

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