Natural Purification for your home, by Sort Of Coal

This modern age has seen two great advancements in the history of mankind. One--the development of science and technology. And two--unless you have the good luck to live somewhere where the air and water is pure--pollution. If you live in a city, you'd understand how acrid the air can be on the lungs and how harsh the water is on your throat, and let's face it, our bodies aren't build to be constantly assaulted by man-made filth!

Short of buying a lodge and moving to the Swiss Alps, purifiers are the solution. We at Milk have banished unsightly mechanical monstrosities and have instead turned to nature.

Enter Sort Of Coal. Sustainably-farmed wood from the mountain forests of Japan and Korea are transformed into nature's most effective purifiers by a controlled burning process based on a traditional Japanese method. The result is White Charcoal, composed of microscopic pores with the ability to adsorp. Adsorption is different from absorption by not releasing impurities again but eliminating it.

Sort of Coal's range of products include cubes of White Charcoal for fridges, Kishu Binchotan stems for purifying water, and beautiful Hakutan sculptures for cleansing the air in your home. They serve not only to enrich the freshness and clarity in your daily life, but as beautiful decorative objects that remind us of the power and beauty of nature.

Read more about Sort of Coal and shop their incredible prodycts on our new Life&Home section here!

Here's to wellbeing and purity,

Love, MILK x